I had an idea. I thought it was going to be great. I worked on it for days. Hour upon hour. I did a lot of research on businesses. I sent over 200 emails to people. I was sure everyone was going to jump on board and love my plan. It was the greatest idea of all time.
It failed.
Within 3 days I knew it was a dog.
How did I know? Because not one time or even once (I think those mean the same thing) did anyone from those 200 plus emails, email me back.
Not One.
No calls. No emails. No business.
As Kevin from Shark Tank would say, my business idea was "poo-poo".
Good thing I only spent 6 days on it.
I never get hung up on ideas. Sure, there are a few that I want to happen. That I think are really good. That I think would serve the world well. But I don't really care passionately if anyone accepts them. It is what it is.
I'll have more ideas.
Organic ideas are where it's at for me. I rarely if ever seek out a problem in order to solve it. I have, but I don't look at ideas in that way.
I look at ideas as being ideas. They come when you least expect it. "You know what would be a good idea?" ... That's how they start.
Like Jerry Seinfeld, I love the idea of a Think Tank. I've actually started writing books long. long, long before his bit on the idea of what a Think Tank should be.
But if I were to have to sit around in a room and actually "think" all day about something, it would drive me mad. I have to discover. Almost by accident.
Ideas are a dime a dozen. What drives me nuts more than anything is (as they say in the business) my execution strategy. I can't execute. I'm a creative, not an operator. I'm a marketing guy, not a salesperson. I'm a idiot savant, not a idiot.
That too is what it is.
The bottom line is this. Have ideas but don't spend your life looking for an idea. Ideas will come. And when they come, work them like a dog for days. And if they look like a dog, walk away.
Don't get hung up on them. You'll have more.
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